Where does my money go?

Your donation is transferred to our environmental partner, PURE the Clean Planet Trust. PURE is the first UK charity (number 1112249) dedicated to combating climate change through carbon offsetting and is a simple way for individuals and businesses to directly support the Kyoto process. PURE's carbon offsetting method has a double environmental benefit. PURE will use your donation to finance projects in the UK and around the world to reduce carbon emissions. It does this by buying carbon credits - each credit represents one tonne of emissisons that has been reduced. By permanently removing these carbon credits from the market, PURE also reduces the number of carbon credits in circulation, thus preventing a polluter from using the credits as a "licence to pollute." This forces a further reduction in carbon emissions.